As Democratic Sen. Joe Biden and Republican Gov. Sarah Palin prepare to square off tonight in the first Vice Presidential debate, I need to step back to a moment last week and talk about something Twitter launched for the election – that has the social media world stirring in its belly.
For the presidential debate last week, Twitter launched a niche application site called Twitter E08 that focused directly on the presidential election campaign in the United States. The website worked by simply filtering twitter messages (tweets) from all users by certain keywords and aggregating these messages into one page.
In addition, a user can go directly to the section on the website and send a message directly, and it is seen in the twitter timeline immediately. I love the idea of this, as does the community – if you head to the election page – you see it is constantly updating – the interaction is priceless, or useless…depending who you ask.
By promoting the election – Twitter has finally begun to think about ‘micro’ sites within Twitter that will not only aggregate conversations, but build out ‘channels’ per-say of different topics, sports, fashion, marketing, schools, and dare I say ‘business’?
Let’s walk into one of those channels, oh, look, a big transition ad for the NFL. Oh look, now were in the football channel – with 543 other people talking about football. You see my point. I am not against this at all. I am actually 100% for it. I am sure Twitter is tired of hearing criticism surrounding their business model and how they generate money. I think this election is the starting point for something ‘big’ twitter is considering doing. Twitter is run by a group of 20 people, that’s it! I am sure their partner channels and VC funds are well stocked, but naturally you think ‘bigger’ and growth.
I know we would hear endless people complain about a new layout, if the site were to take on niche groups and starts with ads galore; but I think only the current twitter use would complain. Look at the people who now wish to ban the new Facebook layout – because they are too lazy to see their precious applications are on the bottom toolbar – in static mode. Facebook was tired of seeing user pages that would just go down for miles with comments, applications, etc…this opened the door to keep everything within the “user’s level” – instead of having to scroll down 30 seconds to see what someone said about somebody else (you know you care about that!)
Either way, this election and what Twitter is ‘experimenting’ with is just the beginning of a new style Twitter will be undergoing. You know it. I know it. We all know it.
Go Twitter!
Long story short, I make magic happen, and turn websites into dollars – that is my goal and use both traditional and many non-traditional tactics to do so. If your interested in conversing on web marketing or any other conversations – feel free to contact me, and also tell me this when you do – “why do you do what you do?”
Feel free to contact me at nicholas.cifuentes@gmail.com
Roland Frasier Marketing Strategies
